I was commissioned to create a new identity for Belgian carpet company Limited Edition for use in all corporate literature, business cards and website. This also included creating a new logo for the company. I chose to focus on designing a unique acronym for the company based on the initials of its name and used a design that looks like a roll of carpet, as if it has been unrolled and swept around in seductive swirls to form the letters.
The design also incorporates abstract shapes as an alternative to the definitive sweeping logo, which always has the full company name spelled out in simple, serif capital letters.
Designed at Frame Publishers
see also the Edition #1 project
Last update: 13/04/2013